MaximBet launches in Indiana
The online sports betting and casino brand has launched in a second state.
US.- The online sports betting and casino brand MaximBet has announced the launch of its sportsbook in Indiana, the second US state for the sports betting brand. Its service has been developed in partnership with Kambi Group and White Hat Gaming.
The brand owned and operated by Carousel Group is currently live in Colorado. After its launch in Indiana, the company plans a rapid expansion in other markets such as Iowa, New Jersey, Pennsylvania and Ohio, as well as the Canadian province of Ontario.
MaximBet will leverage Kambi’s betting solutions and expertise in compliance, risk management, and sports integrity. From White Hat Gaming, MaximBet gains a full-service online gaming platform and PAM solution.
MaximBet founder and CEO Daniel Graetzer said: “We’re unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment.
“We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn’t be more excited about our future.”
Kristian Nylén, Kambi chief executive officer and co-founder, added: “We are thrilled to go live with MaximBet as they seek to become a leading sports betting brand and deliver an engaging experience to their players. “Their customer-first mentality makes their debut launch in Indiana an exciting opportunity for both parties as well as bettors in the midwestern state.”
Phil Gelvan, CEO of White Hat Gaming, commented: “White Hat Gaming and MaximBet have had a shared vision of delivering a best-in-class gaming experience for its users since the very beginning of our relationship. Our ability to help manage the PAM technology will enable MaximBet to continue focusing on their aggressive growth plans over the next year.”
MaximBet has secured a partnership with Genius Sports. Genius Sports will provide MaximBet with its data-driven PreMatch, LiveData and LiveTrading solutions to deliver real-time feeds and pricing.
Rap icon Nicki Minaj penned a multi-year global partnership deal with MaximBet in June. Minaj serves as a strategic advisor to the board and creative director for Maxim magazine and will be “actively involved in the company’s ambitious plans for iGaming.”
The firm also signed a deal with Colorado Rockies star Charlie Blackmon. Blackmon, a four-time Mayor League Baseball (MLB) All-Star, became MaximBet’s first active professional athlete ambassador from one of the four major US sports.
Indiana sports betting handle reaches $238m in August
Indiana’s sports betting handle for August was $238m. That’s 14.1 per cent higher than July’s $206.6m, and 9.9 per cent higher year-on-year, ending a four-month streak of decreasing monthly handles.
According to the Indiana Gaming Commission, Indiana retail and online bookmakers generated $25.4m in taxable revenue for August, with Indiana’s tax rate of 9.5 per cent. That translated to $2.4m in taxes for the state.
For the first time since February, DraftKings topped the chart in terms of bets, generating a $71.7m handle versus FanDuel’s $69.6m. BetMGM was third with $28.6m, followed by Caesars with $19.8m. Barstool Sportsbook, BetRivers, and Unibet rounded out the list of operators taking over $5m in bets.
