Hard Rock Digital selects Within as digital media agency

Within will be responsible for digital strategy for the Hard Rock Sportsbook app.

US.- Hard Rock Digital, the Hard Rock International and Seminole Gaming sports betting and igaming joint venture has selected Within to serve as its digital media agency of record (AOR). Within will drive digital strategy for the Hard Rock Sportsbook app, Hard Rock Digital’s mobile sports betting platform. It will promote the app through an omni-channel media programme.

John Koller, Hard Rock Digital’s chief marketing officer and managing director of marketing, said: “We’re excited to introduce Hard Rock Sportsbook to fans in multiple states across the country, and digital strategy will be key to our success and growth. Having the right partner is crucial in these incredibly competitive markets and we value the expertise and strategic vision of the Within team.”

Within CEO Joe Yakuel added: “We look forward to working with Hard Rock Digital to build a media strategy that will maximise reach and lifetime value while providing a fresh, new way to engage devoted consumers who already love the brick-and-mortar Hard Rock experience.”

In May, Hard Rock Digital announced the expansion of the Hard Rock Sportsbook to Virginia. A retail sportsbook is scheduled to open at Hard Rock Casino Bristol on July 8.

Following Arizona, Virginia is the second state that offers the Hard Rock Sportsbook platform. The app includes live bets, same-game parlays and new rewards. Available for fans ages 21 and over, it can be used by those physically located in Arizona and Virginia.

Hard Rock Digital has recently signed partnerships with Accertify, to protect customer accounts and personal information, and with payment technology company Nuvei.