Hard Rock Digital and Navajo Nation Gaming launch mobile sportsbook app in Arizona

The Hard Rock Sportsbook has arrived in Arizona.
The Hard Rock Sportsbook has arrived in Arizona.

The Hard Rock Sportsbook mobile app offers betting in major sporting events.

US.- Hard Rock Digital and Navajo Nation Gaming Enterprise (NNGE) have announced the launch of the Hard Rock Sportsbook mobile app in Arizona. The app provides players ages 21 and over with access to bets on major sporting events.

The mobile app includes live bets, same-game parlays and new reward features. It is available on iOS and Android devices and can be used by players physically located in Arizona.

Marlon Goldstein, executive managing director & CEO for Hard Rock Digital, said: “Arizona has a rich sports culture and we’re proud to enter the state with our great partners at Navajo Gaming.

“We’re excited to debut our new platform, which players of all experience levels will appreciate for its ease of use, unique features and robust gaming options. Legendary service is part of Hard Rock’s ethos, and we believe our commitment to customer support will help us stand out in this competitive market.”

Brian Parrish, interim chief executive officer for the NNGE, added: “We could not be more pleased or proud of our partnership with Hard Rock Digital. The quality and functionality of the mobile platform are outstanding, and we are anticipating great opportunities to cross-market the Navajo Nation Gaming Enterprise (NNGE) with a premiere gaming-hospitality operator and the world-renowned Hard Rock brand.”

The Navajo Nation is the largest federally recognised Native American Nation in the United States. It has an enrolled membership of approximately 401,000 and holds trust lands totalling 27,000 square miles. The NNGE, as an enterprise of the Navajo Nation, operates five gaming and hospitality facilities across Arizona and New Mexico.

Hard Rock Digital and the Navajo Nation announced their partnership in January. This launch gives Hard Rock a presence in a third state – it’s already live in New Jersey and Iowa through the Hard Rock Sports & Casino NJ and the Hard Rock Sportsbook Iowa apps.

Arizona sports betting handle crossed $500m mark in January

Arizona’s sports betting market set a new state record in January with a handle of $563.7m, beating the previous record of $499.2m set in December by 12.9 per cent. January’s sports betting revenue also reached a new high at $19.6m, up 13.5 per cent from December’s $1.7m.

Arizona, which launched legal sports betting in September 2021, became the eighth US state to accept more than $500m in bets in a month. On average, bettors wagered $18.2m each day in January, an increase from $16.1m per day in December.

See also: Hard Rock sports betting app launches in Florida

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