DraftKings names Steve Aoki as brand ambassador of DraftKings Marketplace

Aoki will support DraftKings’ Web3 efforts, with an emphasis on the Reignmakers franchise, an NFT-based fantasy sports series.

US.- DraftKings has named the two-time Grammy-nominated DJ and producer Steve Aoki as an official brand ambassador of DraftKings Marketplace. Aoki will support DraftKings’ Web3 efforts, focused on the Reignmakers franchise, an NFT-based fantasy sports series.

Aoki will collaborate on DraftKings Marketplace’s digital collectibles, which will represent his interests focused on sports, entertainment, and culture. The first collection, the Aoki 2022 All-Star Access Pass, will be launched on September 14.  Customers will receive special access to private Reignmakers Football contests during the 2022 professional football season.

DraftKings Marketplace customers who purchase Aoki’s collections will be able to win prizes. The Aoki 2022 All-Star Access Pass will give collectors access to private Reignmakers Football contests and chances to win exclusive in-person experiences with Steve Aoki, rewards, and cash payouts. The final week’s contest is expected to include an Aoki Poker Night experience and additional cash payouts.

Last year, the NFL Players Association (NFLPA), DraftKings, and OneTeam Partners, the NFLPA group licensing partner, announced the launch of gamified NFT collections, which would debut on the DraftKings Marketplace in the 2022-2023 NFL season.

Matt Kalish, DraftKings co-founder and president of DraftKings North America, said: “Steve Aoki is globally recognized for his contributions to the music industry and more recently, for his involvement with digital collectibles. I am excited to welcome him to the DraftKings family.

“Having him on board will provide us with a refreshing perspective for future, community-driven projects, and I look forward to bringing new experiences to our customers and to Steve’s fans.”

Steve Aoki commented: “I am excited to be working with DraftKings to build out the next generation of fantasy sports. Through Reignmakers Football, DraftKings customers can have ownership of their rosters in an innovative way that Web3 can provide.”

Earlier this year, DraftKings and mixed martial arts organisation UFC announced plans to launch a series of UFC-focused digital collectables. In a reimagining of DraftKings’ “Reignmakers” fantasy football NFT game, “Reignmakers UFC” will offer players the chance to collect UFC fighters and win prizes in games.

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