DraftKings partners with NFLPA to launch gamified NFT

The gamified non-fungible token collections will debut on the DraftKings Marketplace in the 2022-2023 season.

US.- The NFL Players Association (NFLPA), DraftKings, and OneTeam Partners, the NFLPA group licensing partner, will launch gamified NFT (non-fungible token) collections, which will debut on the DraftKings Marketplace in the 2022-2023 NFL season.

The deal, which marks the first integration of its kind, grants DraftKings licensing rights for active NFL players. It includes use of the name, image, and likeness of players. The agreement will coincide with DraftKings’ existing NFL designations, which include being an official daily fantasy and sports betting partner of the league.

Beth Beiriger, SVP of product operations for DraftKings Marketplace said: “The future of fandom is unfolding in front of us, and few organizations beyond DraftKings are as equipped to capitalize on the increasing intersection between sports and NFTs that will be cornerstones of engagement and entertainment within Web3.

“We will continuously adapt, innovate and seek progressive collaborators like the NFLPA and OneTeam to reach early adopters among fanbases and ultimately introduce these next-generation products to the masses.”

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