DraftKings and UFC partner to launch gamified NFTs
“Reignmakers UFC” will offer players the chance to collect UFC fighters in digital collectable form and to win prizes in games.
US.- DraftKings and mixed martial arts organisation UFC have announced plans to launch a series of UFC-focused digital collectables. In a reimagining of DraftKings’ “Reignmakers” fantasy football NFT game, “Reignmakers UFC” will offer players the chance to collect UFC fighters and win prizes in games.
DraftKings will have access to the IP of over 500 different athletes on the UFC to build the “Reignmakers UFC” collection. Auctions and special drops will give collectors the chance to claim some of these new NFTs ahead of launch, which is expected later this year.
Collectors will have the chance to win rewards in the run-up to and after the game launch, which include entries into daily contests with cash prizes and custom merchandise.
Tracey Bleczinski, UFC senior vice president of Global Consumer Products, said: “Reignmakers UFC will be a unique, innovative opportunity to create fan engagement that combines DraftKings’ expertise in digital sports entertainment with pioneering technology that features hundreds of UFC athletes, including some of the biggest names in the sport.”
SVP of product operations for DraftKings Marketplace, Beth Beiriger, added: “Fight fans are already among the most engaged audiences, and we see these immersive technologies as bolstering the unique sports entertainment ecosystem we provide for consumers while also rewarding their undeniable passion.”
DraftKings launches online sports betting and igaming in Ontario
DraftKings has announced the launch of its online sports betting and igaming products in the Canadian province of Ontario. Via DraftKings Sportsbook, bettors can place bets on various sports and events, such as the National Hockey League, Major League Baseball, and Major League Soccer. On DraftKings Casino, players can also access more than 130 online casino games.
The double launch comes after DraftKings’ licence application in Ontario was approved, six weeks after the Canadian province opened its sports betting and igaming markets on April 4.
