The casino and hotel raised almost $125,000 through its Pinktober initiative.
US.- Hard Rock Hotel & Casino Atlantic City‘s Pinktober initiative has raised $124,783 for the American Cancer Society, making the resort the biggest fundraising team nationally for the cancer funding initiative.
Paula Green, vice-president of development, American Cancer Society, said: “On behalf of the American Cancer Society and our team of leaders and volunteers, we thank Hard Rock Atlantic City for its dedicated commitment to supporting the fight against breast cancer.”
She added: “We are so grateful for their leadership and their employees’ generosity and passion, and for all who gave and helped raise critical funds to support the fight against breast cancer this October through the Pinktober campaign. This will help support patients in need today and the future of breast cancer research.
“Cancer is a disease that we fight together, and because of passionate community partners like Hard Rock Atlantic City, the American Cancer Society will continue its progress in the fight.”
Hard Rock Atlantic City team members individually raised more than $75,000 through internal and external activations and volunteer hours through October. Michael Woodside, vice president of entertainment and marketing services, represented the resort as a Real Men Wear Pink Ambassador, finishing third in fundraising for the South Jersey and Philadelphia region.
Joe Lupo, president of Hard Rock Atlantic City, said: “I simply could not be prouder of the Pinktober effort, which has increased significantly year after year,” and continued: “Our team members raised the majority of this donation. They care, they give, they act, and when you have a great team, you can do great things.”