04/29/26 Hard Rock International promotes Morgan Lexis to senior vice president of global sales Lexis reports to COO Jeff Hook.
02/21/26 Seminole Gaming and Hard Rock announce leadership appointments The new roles include three new presidents and an SVP and general manager.
04/18/25 Hard Rock chairman Jim Allen receives Lifetime Achievement Award at East Coast Gaming Congress
01/23/25 Hard Rock integrates sports betting rewards with Unity programme The company has merged Hard Rock Bet rewards with its loyalty programme.
10/15/24 Seminole Tribe of Florida and Hard Rock donates $1m for hurricanes victims The funds will support the World Central Kitchen and the American Red Cross organisations.
09/27/24 Hard Rock International launches 25th Breast Cancer Awareness Month campaign The firm has launched its annual PINKTOBER campaign.
04/29/24 Hard Rock International and Royal Caribbean launch loyalty partnership The firms will offer different benefits at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean International and Celebrity Cruises.