Hard Rock launches annual breast cancer awareness campaign

Hard Rock International has announced its 22nd annual Pinktober campaign to support breast cancer awareness and research.

US.- Hard Rock International has announced its participation in Pinktober, the annual breast cancer awareness campaign. It will take part in the initiative for the 22nd time with fundraising efforts supporting the Hard Rock Heals Foundation, the charitable arm of Hard Rock, for the American Cancer Society.

Hard Rock will be offering uniquely designed, limited-edition merchandise in support of breast cancer awareness and research. A percentage of all proceeds will go to charity. Restaurants will feature a limited-time menu of pink-themed food and beverages.

Joe Lupo, property president at Hard Rock Atlantic City, said: “Hard Rock Atlantic City is honored to support those in need, especially those in our local community through the American Cancer Society during Pinktober.”

Lupo added: “It’s a privilege to bring our guests and community members together through fundraising events that deliver a unifying message of strength, hope and awareness for those affected by this disease.”

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