The company will become the hockey team´s exclusive daily fantasy sports partner.
US.- DraftKings has signed a deal with the National Hockey League´s Boston Bruins to become the team’s exclusive daily fantasy sports partner. DraftKings will team with the Bruins to execute strategic digital and social media content, taking over the Bruins homepage, app integration, and digital linkages.
If sports betting becomes legal in Massachusetts, DraftKings will become an official sports betting partner of the Boston Bruins and TD Garden
Ezra Kucharz, chief business officer at DraftKings said: “We are thrilled to announce our latest team deal with the Boston Bruins, an exceptional team that like us is relentlessly focused on the fan.
“I’m looking forward to seeing our partnership and branding greet fans wherever they are – online, through the premier Boston Bruins Foundation 50/50 raffle which galvanizes viewers while advancing fantastic charitable causes, and in-person, including with the iconic, supersized, digital LED billboard facing inbound traffic into Boston’s famed TD Garden.”
Boston Bruins president Cam Neely added: “The Boston Bruins are excited to announce this new partnership with DraftKings, a Boston-based company that has established itself as the premier hub for daily fantasy sports.
“We are looking forward to collaborating with DraftKings to continue to provide the best possible sports and entertainment experience for our fans at TD Garden.”
In July, a bill that would legalise sports betting in Massachusetts was passed by the state’s House of Representatives and referred to the Committee on Senate Ways and Means. The bill received near-unanimous approval in a 156-3 vote. In order for it to pass, the Senate must now approve its own version of the bill, Senate Bill 269.