DraftKings, sports betting operator of the NBA
DraftKings will have access to official NBA betting data and league marks through mobile and sportsbooks in the US.
US.- The National Basketball Association (NBA) and DraftKings announced on Monday a multiyear partnership that will see DraftKings become an Authorized Sports Betting Operator of the league.
The partnership, which kicks off with the current season, allows DraftKings to have access to official NBA betting data and league marks across its mobile and its sportsbooks across the United States.
During the partnership, the NBA and DraftKings will work together on best-in-class practices to protect the integrity of NBA games. “Overall, the partnership positions DraftKings to further refine its NBA category, a sport that currently ranks among the most popular offerings for its customers. Live betting, a critical component of sports betting technology and the future of the industry, is more prevalent on DraftKings Sportsbook for the NBA than any other sport-over 70% of NBA bettors have live-wagered, while nearly 45% of NBA handle has come from in-play bets,” explained the league.
”NBA games are among the most captivating, dramatic and widely-consumed sports entertainment products globally, and the advocacy of the league around legal sports betting further demonstrates its consistent foresight to innovate for the betterment of the fan experience,” said Ezra Kucharz, chief business officer at DraftKings. “The correlation between sports betting and fan engagement is proven, and we look forward to the opportunities that being an Authorized Gaming Operator of the NBA will unlock for consumers.
NBA’s word
“We are excited to team with DraftKings, who has established itself as one of the leaders in the sports betting landscape in the U.S. and has a passionate NBA following,” said Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA. “Our partnership will provide our fans with an authentic and enhanced gaming experience and help us further protect the integrity of our games.”
DraftKings also partnered with the NFL
DraftKings is the first-ever Official Daily Fantasy Sports Partner of the NFL. The landmark partnership includes exclusive sponsorship of the daily fantasy sports (DFS) category with access to the league’s branding across DraftKing’s platforms
The sports league revealed that the deal aims to enhance the customer experience around the sport. The NFL and DraftKings will collaborate on a variety of content in order for fans to engage in the latter’s app, as well as integration across NFL Media properties. This deal, however, doesn’t include any rights for sports betting.
