Hard Rock International promotes Morgan Lexis to senior vice president of global sales

Hard Rock International promotes Morgan Lexis to senior vice president of global sales

Lexis reports to COO Jeff Hook.

US.- Hard Rock International has announced the promotion of Morgan Lexis to senior vice president of global sales. She reports to chief operating officer (COO) Jeff Hook.

Lexis will manage global sales for 35 Hard Rock properties and lead global marketing efforts for meetings, incentives, conferences and exhibitions (MICE) and travel industry sales (TIS). She will also oversee the development of sales teams and strategies at new property openings, including the upcoming Hard Rock Hotel & Casino Las Vegas.

Lexis is a Certified Meeting Professional based in Las Vegas and has more than 20 years of sales experience in the hospitality industry. She has been part of the Hard Rock team for four years, most recently serving as VP of sales for Hard Rock Hotel & Casino Las Vegas. She was previously VP of sales at The Mirage Hotel & Casino and also held sales leadership roles at Luxor Hotel & Casino, Mandalay Bay Resort and Casino and Bellagio Resort & Casino.

Jeff Hook, COO, said: “Morgan’s promotion is a reflection of her remarkable contributions to Hard Rock and her proven ability to create exceptional experiences for our guests. Her expertise in sales operations, combined with her extensive knowledge of our portfolio and tenure in the Las Vegas market, has positioned her to lead our global sales strategy into the future.”

Lexis commented: “I’m honored to step into this expanded role and to continue growing alongside such an extraordinary team and brand. Hard Rock’s key differentiators set us apart in the meetings and events landscape, and I look forward to sharing that distinctive experience with audiences around the world—driving meaningful growth across our iconic properties, including, of course, the highly anticipated Hard Rock Hotel & Casino Las Vegas.”

In February, Seminole Gaming and Hard Rock International announced leadership appointments and transitions across their hotel and casino portfolio. The new executive roles include three new presidents and an SVP and general manager for various US resorts.

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