Hard Rock International launches Breast Cancer Awareness Month campaign

The initiative will run throughout October.

US.- Hard Rock International has announced its 26th annual Breast Cancer Awareness Month campaign in partnership with Sports Illustrated Swimsuit. It Pinktober campaign will run throughout October.

Some of the proceeds from sales each year are donated to the Hard Rock Heals Foundation, the charitable arm of the company, to support breast cancer awareness and research worldwide. The programme has raised over $13m for breast cancer research since its inception.

Ther’s a collection of pins, shirts, hoodies, hats, tumblers and tote bags with models Roshumba Williams, Jasmine Sanders and Nicole Williams-English. Hard Rock Casinos will als host charitable activations, including select table games and slot tournaments, as well as entertainment programming. Guests can also contribute through Hard Rock’s Change for Change programme by donating spare change from redeemed gaming vouchers.

Stephanie Piimauna, senior vice president of people & inclusion at Hard Rock International and Seminole Gaming, said: “At Hard Rock, we work to improve lives and help communities, and one of the ways we honor this mission each year is during Pinktober. We’re thankful to those who share their stories and for our partners and team members who develop excellent merchandise and experiences so our guests can support this important cause during their visits.”