Hard Rock names Nascar Hall of Famer Dale Earnhardt Jr. as brand ambassador
They will launch a free-to-play slot game.
US.- Hard Rock International has named Nascar Hall of Famer Dale Earnhardt Jr. as a brand ambassador. The brand will offer chances to meet the driver. Promotions include special menus on race days at Hard Rock Cafes and two apparel collections.
Later this spring, Hard Rock Games will debut the free-to-play slot game Full Throttle with Dale Earnhardt Jr. on the Hard Rock Neverland Casino and Jackpot Planet apps.
Dale Earnhardt Jr. won 15 straight Nascar Most Popular Driver awards from 2003 to 2017, consecutive Nascar Busch Series Championships in 1998 and 1999 and the Daytona 500 in 2004 and 2014.
Keith Sheldon, president of entertainment and brand at Hard Rock International and Seminole Gaming, said: “As a leader consistently delivering entertaining experiences across live music, gaming, and sports to guests, Hard Rock is honored to have Dale Earnhardt Jr. as part of our team. Together we will celebrate the spirit of car racing at our properties across the globe through exciting new menu items, apparel, and more.”
Earnhardt Jr added: “Hard Rock is such a historic and iconic brand. I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me. They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together.”
Hard Rock Digital has joined the International Betting Integrity Association (IBIA), expanding the association’s integrity monitoring coverage in the US. Integrity data from Hard Rock Digital’s online sports betting platform, Hard Rock Bet, will now feed into IBIA’s global betting integrity network, which includes over 70 companies and 140 sports betting brands monitoring over $300bn per annum in betting handle.
