“The key to success is a trusting relationship with our affiliates”

(Exclusive interview).- 1xBet team granted an interview to Focus Gaming News where they discussed the current situation of the sports betting industry and the success of its affilate program.

Sports have been away for a while and this pause has impacted businesses right across the industry, with many having to adapt to new ways of working. 1xBet spoke to Focus Gaming News about how it plans to continue to drive growth in this challenging new world.

The world keeps turning to the virtual world, how does this impact your operation?

1xBet has long mastered the online format of work and cooperation, so little has changed for us in this regard. We continue to move unabated towards our goals.

Some users were disappointed with the pause in sports, but we offered this audience worthy alternatives in the form of virtual sports, esports betting and much more.

Our experience has also helped in communicating with 1xBet Partners. Some of them needed to quickly reorient themselves to other segments of the gaming sphere, and we willingly helped them in this regard.

You recently talked about wanting to set the standard for excellence in sports betting, how do you work towards that goal with sport events out of the picture and an unusual activity with fewer markets available?

Our desires have not changed. We continue to take care of all users, including those who like sports betting.

We were aware of the experiences of users and made sure that they did not get bored during the pause in sports. We drew their attention to other interesting sections: in virtual sports, for example, you can bet on any sport at any time of the day, and among the slots there are many sports-related themes.

We added online tournaments to the 1xBet line, which were organised by various leagues. Fans could bet on their favourite teams, even if matches took place online only and not in person.

Some users were disappointed with the pause in sports, but we offered this audience worthy alternatives in the form of virtual sports, esports betting and much more.

Affiliate programs have taken a key role in the development of the iGaming industry, what role do affiliates play as operators try to expand their reach? How important are specific networking events to score new partners?

The 1xBet affiliate program has more than 30 thousand partners from all over the world. This is a mutually beneficial cooperation model in which both parties are always winners.

Partners do a great job and help 1xBet build up the audience of players. The key to success is a trusting relationship with our affiliates: we always jointly resolve the issues that arise, ensuring that each partner feels that he is ready to help or make suggestions.

Everyone can become a member of 1xBet Partners – from a blogger to the owner of a large portal. You can chat with our representatives at network events both online and offline (if there is such an opportunity.) If you see the 1xBet Partners booth at an exhibition – you are welcome to say hi – we will be happy to discuss trends and potential partnerships.

Your affiliate program is one of the most highlighted within the industry and it’s plenty of benefits for your partners. What are the key strategies to keep offering such a program?

Affiliate marketing, first of all, is very competitive with site owners having a huge selection of affiliate programs. This is why it is important to offer the affiliate something special.

1xBet Partners has weekly payments and an individual approach to each partner. It is very important that the affiliate has the opportunity to turn to the affiliate program and get a prompt answer to any question. To do this, we have personal account managers who accompany the affiliate on their path to income, helping to resolve issues.

We believe that favourable partnership conditions will allow us and our affiliates to succeed. It is always a pleasure to collaborate when you see the real results of interaction.

It is also important for a partner to know that he is collaborating with a well-known brand that has a positive reputation. 1xBet meets expectations with 13 years of experience, and partnerships with global brands reinforce the status of a reliable partner

The 1xBet affiliate program has more than 30 thousand partners from all over the world. This is a mutually beneficial cooperation model in which both parties are always winners.

What’s the main issue to solve in order to run a successful affiliate program?

This is actually a rather complicated process. A long period of time may pass before you see the positive results of your affiliate program.

Before launching your affiliate program it is important to determine some criteria: who wants to cooperate with you, is your product competitive in the market, for what reason will they prefer your affiliate program to others? In these conditions of fierce competition, you need to calculate all these things so that affiliates can be certain they chose correctly.

With the return of the major football leagues, how do you see the sports betting segment evolving in the near future?

Sports betting is traditionally one of the most beloved forms of entertainment. Many fans have missed the big tournaments, and the return of the major football championships is a good sign.

We know how important this is for the fans. That is why 1xBet has prepared interesting activities and promotions that should appeal to sports fans.

The resumption of major championships has already returned sports betting to the limelight, and players have received even more entertainment options with 1xBet.