Quick Custom Intelligence partners with two Northern Nevada casinos
The technology firm will deploy its Unified Gaming Platform at Legends Bay Casino and Casino Fandango resorts.
US.- Quick Custom Intelligence (QCI) has partnered with the Legends Bay Casino and Casino Fandango resorts in Northern Nevada. The technology firm will deploy its Unified Gaming Platform at the two venues. QCI’s integrated solution will help the casinos gain a better understanding of player interaction, aligning marketing, player development, and casino operations.
Legends Bay, an Olympia Gaming resort, is the first casino to open in Northern Nevada in over 20 years. The $120m venue features slots and table games in an 80,000 square foot build that opened its doors at the end of August. Casino Fandango in Carson City offers over 700 slots, 10 table games and a sportsbook.
Traci Ferrante, regional VP of information technology at Olympia Gaming said: “We are very impressed with the QCI product and their team. Being able to link player data with slots data in a meaningful way and knowing who is on the floor right now is invaluable.
“Having the QCI Marketing tool automate the loading of our marketing offers has alleviated a time-consuming process and eliminated the potential for data entry mistakes. This software elevates our analytics and decision making for both properties.”
Dr Ralph Thomas, CEO of QCI, added: “Legends Bay Casino and Casino Fandango’s decision to select our Unified Gaming Platform shows the importance of continually developing products that truly fit our customers’ needs.
“The Nimble Edition was developed specifically for casinos with under 1,000 slots, allowing their hosts, marketing executives and casino operations teams to function in a modern, data-enriched environment.”
In August, QCI announced that it had developed a simulated casino to test its products. The virtual casino offers card in/card out functionality, accounting data, jackpots, birthdays, 500,000 customers, 60 million ratings and real-time updates.
Nevada reports $1.31bn in gaming revenue for July
Nevada casinos saw their 17th month in a row with over $1bn in gaming revenue in July. According to the Nevada Gaming Control Board (NGCB), casinos collected $1.31bn in gaming revenue, down by 3.2 per cent year-on-year but up 28.4 per cent against pre-pandemic July 2019.
Clark Country generated the majority of revenue at $1.12bn, down 3 per cent from the prior-year period, when revenue was $1.16bn. Within Clark County, Las Vegas Strip revenue was down 3 per cent year-on-year to $773.3m. Downtown and North Las Vegas revenue amounted to $60m and $24.5m respectively, year-on-year declines of 16 per cent and 4 per cent respectively.
