Interactive digital TV network UPshow launches sportsbook platform
The company intends to help retailers improve the sports betting experience at their venues.
US.- The Chicago-based company UPshow has launched a SportsBook Build Platform, helping retailers to upgrade their interactive digital TV network and improve their sports betting experience at their venues.
Retailers will be able to choose from a number of UPshow’s already connected sportsbook partners. They will also have the opportunity to bring their own sportsbook provider to the table and have UPshow leverage data and APIs to create a one-of-a-kind sports betting experience.
UPshow’s sportsbook integrations will allow fans to register, deposit funds and place bets directly from their mobile devices.
Adam Hirsen, CEO, UPshow said: “There isn’t a hospitality brand with a sports ethos that isn’t thinking about how to launch a sportsbook strategy and experience in-venue.
“This is why we added sports betting functionality to UPshow’s already robust engagement platform. Our customers can connect to a variety of popular sports betting providers already integrated into our system or connect to our retail partners’ top choice for a sportsbook partner.”
