Tipico will be integrated into the network´s marketing content displayed in Colorado and exclusively in New Jersey.
US.- Tipico Sportsbook and TVM Dooh, a display screen network in restaurants and bars in the US, have signed a new NFL season-long partnership.
Under the terms of the deal, Tipico will have its brand integrated into the marketing content displayed in Colorado and exclusively in New Jersey.
According to TVM Dooh, its audience segmentation will allow Tipico and other partners to target audiences in a new way. They will be able to offer unique marketing impact to brands through conversion tracking normally only available online.
Keith Gormley, VP Marketing, Tipico US, said: “We’re thrilled to partner with TVM Dooh to reach sports fans in two important markets for our brand.
“Real-time sports data and premium betting insights are at the core of our proprietary mobile sports betting product, and this partnership with TVM opens up a highly engaging channel to showcase our odds experience to future Tipico players.”
Pedram Danesh, CCO for TVM Dooh, added: “Through this partnership with Tipico Sportsbook, we look to elevate the sports bar experience with exciting offers and live odds in the moments that matter most.
“We’ve seen Tipico grow in the New Jersey market, and we’re excited to help strengthen their brand position and launch in new regions like Colorado by digitally activating bar patrons.
“We expect a high level of audience engagement during the partnership, and we are excited to announce additional innovations throughout the football season.”
A few days ago, the Colorado Office of Economic Development announced that Tipico had chosen Colorado as the location for its new technology hub. The sportsbook expects to create 441 jobs over the next eight years.