Hard Rock is interested in Brazil

Amid the possible arrival of legal casinos in tourist centres in Brazil, Hard Rock has expressed its interest in the country.

Brazil.- US-based Hard Rock arrived in Brazil to renovate the existing Arena Petry. However, the company also showed interest in building its own hotel in Florianopolis, where it could also add a casino if the sector is legalised this year.

The company has scheduled the opening of Hard Rock Live for mid-2020. After completing the project carried out with Grupo Arena Petry, it could build a 300-room hotel and a possible casino.

“We are excited to present our entertainment standard to Florianopolis,” says Todd Hricko, senior vice president, head of global development at Hard Rock International. “It was exciting and rewarding to work with Arena Petry Group to transform the Arena, ensuring that it embraced the Hard Rock environment, at a time when Santa Catarina welcomes the brand.”

“We are excited to partner with Hard Rock to begin a new moment in the Arena Petry project. We trust that the brand’s passion for music and entertainment will be the perfect combination for a lively and renewed Arena, ”said Sandro Petry, president of the Arena Petry Group.

Hard Rock Live Florianopolis will be the largest indoor stadium in Brazil for entertainment, with the capacity to house 17,000 participants. The place was designed to perform up to 10 social events and shows simultaneously.

As indicated by Hard Rock International, they intend to generate more than 2,000 jobs in the region during the construction and development of Hard Rock Live and the hotel.

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