Cherry Spelglädje appoints Hans Martin Nakkim as CEO

Hans Martin Nakkim replaces Aron Egfors as chief executive of Sweden’s largest privately run land-based gaming operator.

Sweden.- Cherry Spelglädje has named Hans Martin Nakkim to replace Aron Egfors as CEO as it plans to expand its market share in current verticals and enter new ones. Egfors, who was CEO for six years, will remain with the company and will be involved in business operations.

Nakkim said: “I am grateful to work with such a well-known brand and strong team. I look forward to exploring new business opportunities and investments in the gaming sector for Cherry Spelglädje.”

Egfors said: “During these magical years, colleagues have become friends, events, meetings and trips have become memories for life and I am eternally grateful to have been and continue to be part of Sweden’s best restaurant casino company and further develop Cherry as a brand, the restaurant casino industry and the gaming market together with fantastic colleagues.

“I know that with positive eyes we look forward to how we at Cherry Spelglädje will continue to lead and develop the casino industry. Now I will have an even more operational role and develop the restaurant casino business area and be out to visit our existing and new venues as well as colleagues to a greater extent in the future.”

Now owned by EE Intressenter, Cherry Spelglädje is Sweden’s largest commercial land-based gaming operator, running restaurant casinos. Formerly a subsidiary of Cherry Group, its igaming division was rebranded as ComeOn following its acquisition by private equity group Bridgepoint in 2019.

Total gambling revenue in Sweden reached SEK6.51bn (€637.8m) for the three months ending June 30, an increase of 10.2 per cent year-on-year and 4.8 per cent against the previous quarter.

See also: Swedish ministry explains call for tighter controls on offshore gaming