Betway signs multi-year deal with New Jersey Devils
The online sports betting brand will become an official partner of the professional ice hockey team.
US.- Betway has signed a multi-year agreement with New Jersey Devils, making the online sports betting brand an official partner of the NHL professional ice hockey team.
Betway will receive brand exposure and TV-visible signage through Prudential Center for Devils home games. That will include dasherboard, Zamboni tunnel and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising.
The company will become the presenting partner of the Devils Starting Line-Up, presented by Betway, a social post series supported and promoted on New Jersey Devils social media platforms.
Betway CEO Anthony Werkman said: “We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio. Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey.”
Adam Cross, senior vice president of global partnerships for Harris Blitzer Sports & Entertainment and the New Jersey Devils added: “We are thrilled that Betway has selected the New Jersey Devils to continue their global campaign to connect and engage with the most dedicated fans across the NHL and sports.
“The New Jersey sports fan continues to be savvy, aware and engaged with sports betting opportunities, and we are pleased to introduce them to Betway’s unique platform — featuring some of the most entertaining wagers and competitive odds available today.”
Earlier this month, Betway announced a partnership with the Philadelphia Flyers. The company´s branding will appear on the ice and the boards during the team’s home games at the Wells Fargo Center, in Philadelphia.
The deal between Betway and New Jersey Devils comes after the state’s Division of Gaming Enforcement reported that New Jersey handled a record $1.3bn in sports wagers in October. The figure surpassed the $1.01bn the state took in September when it became the first state to pass $1bn in bets in one month.