The gaming operator will become an official partner and preferred free-to-play gaming partner to the franchise.
US.- Betway has announced a multi-year agreement to become an official partner of NBA team Miami Heat. The gaming operator will also become the team’s preferred free-to-play gaming partner and will gain a branding presence inside the team’s FTX Arena, including LED courtside and baseline apron signage.
Betway chief executive Anthony Werkman said: “Following further growth in the US, we’re thrilled to be partnering with the Miami Heat. Miami is a fantastic city where sport is a huge passion, and we look forward to sharing the thrill with fans of the three-time NBA championship winning side.”
Miami Heat vice president of corporate partnerships, Glen Oskin, commented: “With a proven track record as a global brand, Betway made a huge splash as it entered the US market. Betway is an industry leader, and we couldn’t be happier to have it as a partner.”
Miami Heat becomes the eighth NBA franchise to partner with Betway. The last deal was made last week with the Philadelphia 76ers.