Betway signs deal with Philadelphia Flyers NHL team
The gaming operator’s branding will be shown during the team’s home games at the stadium in Philadelphia.
US.- The gaming operator Betway has announced a partnership with the Philadelphia Flyers in the National Hockey League (NHL). The company´s branding will appear on the ice and the boards during the team’s home games at the Wells Fargo Center, in Philadelphia.
Betway will gain widespread coverage from the Flyers’ broadcast and social media reach, as well as the team’s TV viewership, which set new records last year and continue to rank high in terms of local and national broadcast viewership.
Last month, Betway signed a multi-year deal with the Philadelphia 76ers to become an official partner of the NBA team. Betway signage will be displayed at the Wells Fargo Center during the televised regular-season home games.
Anthony Werkman, CEO of Betway, said: “Continuing the growth of the brand, we’re thrilled to add the Philadelphia Flyers to our burgeoning North American portfolio. Through our partnerships with both the Flyers and the 76ers, Betway now has a major presence in the fanatical sporting city of Philadelphia.
“The Flyers are one of the most popular teams in the NHL, setting social media and TV viewership records, so this partnership will give us huge exposure to fans throughout Pennsylvania who have access to our products.”
Mike Shane, chief business officer for the Flyers, added: “This partnership with Betway is a great match for our organization, and thanks to our league-leading social media platforms and our consistently strong TV ratings, we’re able to provide our partners with incredible exposure and reach.”
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