5 tips on how to lead innovation in the casino industry with game art
FBMDS provides five easy steps to help clients use game art and creativity to grow their online casino business.
Opinion.- Being creative and innovative in your online casino gaming operation can help you stand-out. Learn how to be competitive in this industry and make your business grow by using Game Art in 5 easy steps.
No one can deny that operating in the online casino industry has its challenges. In this article, FBMDS tells you all about how you can take your business to the next level using creativity. Keep reading to learn more!
What is Game Art?
First things first: it is vital for you to understand the importance of Game Art in making your products more attractive to your target audiences.
In simple terms, Game Art is everything a player can see while playing a game, for example:
- Concepts – the first sketches for all game assets
- Characters – personalities that give life to the game
- Environments – the art surrounding the game world
- 3D models – giving texture and depth to game elements
- 2D and 3D animations – giving motion to game creatures and objects
- Visual effects – animations in elements other than objects and characters
- Lighting – using colour, shadow, and light to create the perfect gaming experience.
Guide to make your casino business grow with creativity
Selecting the best casino game for your operation might not be an easy task between the endless options available. Here’s a small tip: look for products that are immersive, engaging and appealing to your target audiences as they will most like stand-out from the crowd.
We’ve gathered a few suggestions that will help you plan a strategic approach to your casino gaming collection, generate impressive results and collect big wins. Let’s dive into it:
Know your market well
Before even starting to select which casino games you want for your online gaming website, you must know your audience really well. If you don’t know your website visitors’ habits and interests, you might end up betting on games that don’t attract customers and, most importantly, that don’t make them stay.
Get real insights of your online casino users. These questions will help you segment your audience and select the best casino games:
- Where are they located?
- What is the culture and history behind that market?
- What are their gaming habits?
- Are they risk-takers or are they there for the gaming experience?
- Are they high or low betters?
- Do they prefer slots, video bingo, table games, crash games or any other category?
- How many times do they visit your website a day, a week or a month?
- How long do they stay playing?
As you can see, gathering all this player criteria will help you channel your business efforts towards a more detailed and though-out gaming collection.
Bet on online casino games that meet your target
Now that you know your audience well, it’s time to start searching for the best games. You might want to choose products with localized themes, according to market specificities and traditions, games that offer immersive gaming experiences or with high-paying features.
Customer satisfaction is everything in your online operation, so this will help you position your business in players’ minds as the Number 1 casino gaming portal with the most thrilling and creative gaming experiences, with the newest releases and with the most exciting game offer.
Use cutting-edge Game Art technology
A lot of online casino game providers tend to create games that meet clients’ basic design standards. But if you want to be more competitive, you need to opt for solutions that captivate players visually – and that ultimately implicates artistic innovation.
Developing a game that is pleasing requires top-quality tools and extensive Game Art know-how. Going for a solution that implements the best fine art techniques, the newest graphic content generation programs and the most exquisite digital modelling software can help you achieve your goals on improving your players’ website retention.
Be up to the casino gaming trends
The digital casino gaming industry is always changing. Casino fans love the idea of playing their favourite games anytime, anywhere, so choose gaming solutions that implement modern User Interface (UI) and User Experience (UX) practices.
Keep an eye out for offers with user-friendly software, intuitive and adjustable gaming layouts, great usability features and easy navigation. They’ll be your players’ favourites.
Get all the feedback you can get from clients
Just like any other business, your customers’ opinion is all that matters. Asking for their feedback regarding your gaming offer or your website performance can be a great chance to improve your online platform and retain more clients.
You can use social media channels to your advantage. Create polls asking about their favourite casino game character, publish content that will generate engagement and more impressions. Above anything else, you’re starting a conversation around your business and connecting to your audience – and that’s a massive win!
Don’t forget…
Always remember that creativity plays an important role in any casino gaming activity, making it a huge selling point and just as relevant as gameplay. The look & feel of any casino game is crucial in player’s memory, and Game Art can help you attract new users to your website and retain current ones.
Whatever the subject is, FBMDS can make it happen. With a carefully planned approach for each target, with different cultural backgrounds or playing habits, we can create a localized casino gaming offer that exceeds client expectations based on deep market research, analysis, creativity, and know-how. Feel free to get in touch with us to discuss what we can do for your business.
