William Hill pushes for sustainable growth

Major sports betting operator William Hill has outlined its sustainable growth strategy to improve its business in the near future.

UK.- The gaming industry evolves constantly and forces companies to keep up to date. That’s why William Hill has developed and outlined its sustainable growth strategy for the future.

The company wants to grow into a “digitally led, internationally diverse business of scale,” as iGB reports. It will focus on growing revenue, improving operational efficiency and scale, next to a competitive customer offering and agile team.

William Hill’s sustainable growth strategy includes delivering “brilliant basics.” That involves improved depositing, withdrawals, login, bet settlement and registration mechanics.

“Our aim is that all of our customers play safely and within their means,” the operator said. “To support this goal, we have continued to invest in personnel, IT systems and rigorous processes. That, to ensure our customers are appropriately protected.

“With the support of technology we closely monitor patterns of play, provide our players with tools they can use to remain in control and, where appropriate, we will enforce a break in play. As we continue to embed customer protection and self-regulation at the heart of our culture, we will develop tools and processes that ensure we protect our customers from gambling related harm.

“There is more to do with respect to customer protection but the progress that has been made at William Hill and by the industry is real.”