(Exclusive interview).- Bet4plus Project Owner José Miguel Matos talks to Focus Gaming News about the company’s plans for Brazil.
Bet4plus has just enter the Brazilian market with big ambitions. We spoke with Project Owner José Miguel Matos to learn why the operator targeted the market how it plans to succeed.
Why did you choose the Brazilian market, which is yet unregulated, over others like Colombia, where they have specific rules for the segment?
“We choose the Brazilian market due to its potential in sports betting. Brazilian people are passionate about sports, and our company already had closed partnerships with Brazilian media. We also have an experienced team with Brazilian people, which brings us knowledge about the market”.
“We have an experienced team with Brazilian people, which brings us knowledge about the market.”
What’s the main challenge for a brand like yours when arriving in an unregulated market?
“The main challenge is try to convince some brands to close deals, because some of them don’t want to go forward until the market is regulated. We hope the market to be regulated soon because is very important for the credibility of the market and also to the customer.”
What do you see happening with Bet4Plus in Brazil in the near future, considering the imminent legislation changes and the potential limit of 30 licences for the whole country?
“We are confident in the success of Bet4plus, regarding the limit of 30 licenses for the whole country. It’s very important to know which criteria will define this selection, but as my experience in the other countries the process of regulation will have changes until everything is aligned.”
How important is to join forces with a platform like Sportingtech’s in strengthening your position in LatAm? Can we expect to see further partnership deals focused on this specific market?
“Sportingtech is a great partnership, as their plataform (the Pulse Platform) is one of the best and fast-growing platforms in the gambling industry. Besides that, they already have a knowledge of the LaTam market. Yes, soon we’ll present more partnerships focus in the LaTam market.”
“We also have plan to expand our brand to other countries in LatAm, but for now the focus is Brazil.”
Do you plan to make another move in LatAm in the near future or do you want to establish a foothold in Brazil before taking any further steps?
“Yes, we also have plan to expand our brand to other countries in LatAm, but for now the focus is Brazil. That’s our priority!”