Rush Street Interactive signs brand and content deal with Mike Francesa

The New York sports broadcasting legend has been named brand ambassador for BetRivers and PlaySugarHouse platforms.

US.-  Rush Street Interactive (RSI) has announced the signing of New York sports broadcasting legend Mike Francesa in an exclusive brand and content deal with BetRivers.com and PlaySugarHouse.com. Francesa will host a twice-weekly podcast series and a series of digital videos for the brand’s platforms.

Francesa will also participate in sporting events and create special “on the scene” videos for sports betting fans. Francesa spent over 30 years dominating New York sports radio. He co-hosted the popular Mike and the Mad Dog programme and Mike’s On. He is the only sportscaster to win the Marconi Award as Major Market Personality of the Year.

Richard Schwartz, CEO of RSI, which operates BetRivers.com and PlaySugarHouse.com, said: “We are thrilled to have Mike Francesa, the radio ‘King of New York’, join our BetRivers family of brand ambassadors. He is an icon in sports radio.  We know our players will love his passionate personality and knowledge of sports which will make their betting experience on our platforms that much greater.”

Francesa commented: “I’m eager to begin a partnership with RSI. Joining the BetRivers team will allow me to share my passion for sports in a variety of new ways while at the same time providing valuable sports betting advice to fans in New York and in BetRivers and PlaySugarHouse markets throughout the country.”

Recently, RSI announced the signing of former Chicago Bull basketball star Joakim Noah in an exclusive brand and content deal with BetRivers.com and PlaySugarHouse.com. Noah will provide content, including weekly videos on basketball reactions and commentary on his life and charitable efforts.

In December, RSI signed a deal with Brittney Payton, a Chicago television personality and daughter of Chicago Bears Legend Walter Payton, as brand ambassador for BetRivers.com and PlaySugarHouse.com in Arizona and Illinois.

See also: RSI receives igaming licence for BetRivers brand in Ontario