Rush Street Interactive names Joakim Noah as brand ambassador

Former Chicago Bull basketball star Joakim Noah has signed an exclusive brand and content deal with BetRivers.com and PlaySugarHouse.com.

US.- Rush Street Interactive has announced the signing of former Chicago Bull basketball star Joakim Noah to an exclusive brand and content deal with BetRivers.com and PlaySugarHouse.com. Noah, who spent nine seasons with the Chicago Bulls, will provide exclusive content for BetRivers, including weekly videos on basketball reactions and commentary on his life and charitable efforts.

He will participate in media and at BetRivers’ locations, where he will grant interviews and create videos for fans. He will also participate in a marketing campaign for BetRivers on television, radio, and billboard ads.

Richard Schwartz, CEO of RSI, said: “We are thrilled to have a former Chicago Bull join our BetRivers family. Joakim Noah will bring his love, passion, and knowledge of basketball to help create a more engaging betting experience for our players.”

Noah commented: “Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah’s Arc Foundation and the positive impact we can have on the city’s youth. I look forward to joining the team to enhance the betting experience while sharing my passion for basketball.”

Noah created Noah’s Arc Foundation with his mother in 2010. Through sports and art, the foundation provides children with the opportunity to create positive change in themselves and their community.

In December, RSI announced the signing of Brittney Payton, a Chicago television personality and daughter of Chicago Bears Legend Walter Payton, as brand ambassador for BetRivers.com and PlaySugarHouse.com in Arizona and Illinois. She represents RSI in a variety of ways, including through sports betting content and sports and culture content.

Meanwhile, RSI has secured market access opportunities in Ohio, Maryland, and Missouri, through a deal with Penn National Gaming. It will offer its BetRivers platform for up to 20 years subject to license availability, state law, and regulatory approvals.

See also: RSI receives igaming licence for BetRivers brand in Ontario