Pointsbet partners with NBC sports analyst Chris Simms
The former NFL player will create betting content for PointsBet platforms.
US.- PointsBet has announced a partnership with NFL and college football analyst Chris Simms to create betting content for NBC Sports and PointsBet platforms. Simms, who played eight NFL seasons and had a four-year career at the University of Texas, provides analysis in NBC Sports programmes, including Football Night in America, the most-watched weekly studio sports show.
He is the host of Chris Simms Unbuttoned, an NFL and college football programme for NBC Sports’ digital, social and audio platforms. PointsBet will incorporate a weekly betting segment in the podcast.
PointsBet USA CEO Johnny Aitken said: “PointsBet’s philosophy is to work with the best talent in the industry, and Chris is the perfect addition to our team. With a presence across multiple platforms in the NBC Sports universe, he will help to develop up-to-date and entertaining betting segments that will reach beyond our key demographics.
“As the amount of in-play betting increases, today’s users of the PointsBet app are looking for the kind of insight and information that someone with his experience can offer.”
Will McIntosh, EVP, digital and sports consumer business, NBC Sports Next, added: “We’re excited to have Chris’ perspective and insight across our sports betting content. This is a great fit and opportunity to further engage viewers, given Chris’ popular rankings and analysis of teams and players.”
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