PointsBet and Curling Canada sign sports betting partnership
The firm will also sponsor the 2022-23 Curling Canada Season of Champions event.
Canada.- PointsBet Canada has agreed to become the official and exclusive sports betting partner of Curling Canada. The firm will also sponsor Curling Canada Season of Champions event during the 2022-23 season.
The deal will include category exclusivity in sportsbook and online casino for all Curling Canada event broadcasts. It includes 300 broadcast hours and 350 repeat hours per season.
PointsBet Canada CEO Scott Vanderwel said: “As one of the only true Canadian operators, it was important for PointsBet Canada to partner with organizations deeply rooted in our nation’s identity.
“Our partnership with Curling Canada will not only support community-based sports but bring curling fans who, our research shows, are active bettors and over-index when compared to fans of other sports, an unprecedented sports betting experience.”
Katherine Henderson, CEO of Curling Canada, added: “With the passing of legalized sports betting by the federal government this past summer, we knew that there would be many opportunities available for our sport to be part of a new, legal and regulated way for fans to enjoy our events.
“PointsBet’s track record speaks for itself, as the company has existing partnerships with a variety of highly regarded partners around the world, and we couldn’t be happier to enter into this new venture with an industry leader.”
Last month, PointsBet Canada signed a multi-year deal to become Daily Faceoff´s official and exclusive sports betting partner.
