NFL announces partnerships with four sportsbooks
The National Football League has partnered with FOX Bet, BetMGM, PointsBet, and WynnBet
US.- The National Football League has reached agreements with FOX Bet, BetMGM, PointsBet, and WynnBet to make them Approved Sportsbook Operators in advance of the 2021 season.
Each sportsbook is allowed to purchase NFL in-game commercial units and other select NFL media inventory. The NFL permits Fox, CBS, NBC, and ESPN to sell up to six commercial spots during game broadcasts o sports betting partners.
Nana-Yaw Asamoah, vice president of business development for the NFL, said: “We are pleased to announce this select group as approved sportsbook operators.
“Along with our three official sports betting partners, this group of operators will help the league to engage fans in responsible and innovative ways this season as the sports betting landscape continues to evolve.”
There are now seven sportsbooks operators approved by the NFL for exclusive rights. In April, the NFL signed its first sports betting deal, entering agreements with Caesars Entertainment, DraftKings and FanDuel.
The collective agreements signed in April could be worth just under $1bn over five years. Each brand can use NFL marks on sports betting offerings, both in retail and online.
Wynn plans big promotion for sports-betting app
Wynn Resorts will spend more than $100m marketing its new sports-betting app during this football season. The company has launched a new television advertisement for WynnBet featuring actor Ben Affleck and former NBA star Shaquille O’Neal.
The basketball star has become a strategic consultant for the sports betting mobile app.
See also: ESPN seeks $3bn to licence name for US sports betting
