PointsBet names Kyle Christensen as US chief marketing officer

With 20 years of marketing industry experience, Christensen will lead the company´s strategy.

US.- PointsBet has named Kyle Christensen as its new US chief marketing officer. He will report to PointsBet’s US CEO Johnny Aitken. Christensen will lead PointsBet’s marketing strategy and work with partners to gain market share in US sports betting markets.

With 20 years of marketing experience, he was Facebook head of US brand and consumer marketing, vice president of marketing at National Geographic TV and global creative manager for Netflix.

PointsBet CEO Johnny Aitken said: “PointsBet continues to hire the best talent in the world. Our company’s growth trajectory is exciting, and Kyle is going to help take us to the next level.

“As our business evolves and in-game betting continues to be an ever-more important aspect of the premium experience we offer, upping our game and reaching our customers where they are is critical.”

Christensen commented: “What an amazing time to be joining the PointsBet team. The sports betting industry is growing exponentially and innovating every day, reminding me of the early days of the ‘streaming wars’. PointsBet’s unique offering, a premium experience delivered to discerning customers, is a story I’m looking forward to sharing.”

See also: PointsBet launches online Sports Betting in West Virginia