PlayStar chooses Intelitics to support New Jersey igaming launch

PlayStar chooses Intelitics to support New Jersey igaming launch

The provider will offer the online brand´s affiliate and marketing partners access to real-time data and analytics.

US.-  PlayStar has selected Intelitics to support its launch in the New Jersey igaming market, which is set for the first quarter of 2022. The performance marketing and analytics provide its customer acquisition tracking platform for decision making across all user acquisition channels including affiliates and paid media.

The Intelitics platform will also provide the online brand´s affiliate and marketing partners with access to real-time data and analytics and pixel tracking to allow them to manage their own campaigns and monitor effectiveness.

Adam Noble, chief business development officer at PlayStar said: “Intelitics’ technology fits with our goal of making our players feel like the star of the show from the first moment they engage with our brand, and it will also help us to drive tremendous efficiencies as we continue to scale.

“It has been a pleasure working with the Intelitics team as we prepare to launch PlayStar in New Jersey early next year, and we look forward to a long and successful partnership between both businesses as we navigate the fast-paced, high-growth online casino market in the US.”

Allan Petrilli, VP of sales and growth at Intelitics, said: “We’re very much looking forward to teaming up with PlayStar, and to allow the operator to leverage our industry-leading user-acquisition platform to ensure it gets off to the best possible start in New Jersey.

“We’re particularly excited to be working with its incredible team which has a track record of high-level success in the igaming industry, and look forward to being an integral part of its success story for years to come.”

See also: Caesars in deal with PlayStar casino

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