PlayStar names Gustav Vadenbring as CFO

The online casino brand has appointed a new CFO effective January 2022.

US.- PlayStar, the online casino brand set for launch in New Jersey and Pennsylvania, has named Gustav Vadenbring as CFO, effective January 10. With 20 years of experience in mergers, acquisitions, IPOs, and company developments, Vadenbring will lead growth plans for the US market.

Previously, Vadenbring worked at Acroud, formerly known as Net Gaming, where he served as CFO since 2018. He has also held senior financial roles at Actic Group, Deloitte, and SEB. Vadenbring´s appointment follows the addition of former Catene Media executive Per Hellberg as chief executive officer (CEO).

Hellberg said: “Gustav is a major coup for PlayStar. He brings with him unrivaled experience in corporate finance and mergers and acquisitions which will prove key to us achieving our goal of becoming the preferred online casino brand in New Jersey and beyond.

“As a challenger brand it is important that we maintain tight control over our finances while also securing additional investment as and when required, and in Gustav, we have someone that is beyond qualified for the job.”

Vadenbring commented: “When I got the offer to build up to something entirely new and unique together with an experienced team I knew I had to take it and join PlayStar.

“This is a bold and ambitious company that is looking to disrupt the status quo with an online casino brand and player experience the likes of which have never been seen before in North America and indeed the world.”

See also: Caesars in deal with PlayStar casino