Penn Entertainment completes migration of Barstool Sportsbook & Casino
The migration is complete in all 16 jurisdictions where it operates.
US.- Penn Entertainment has announced that it has completed the migration of Barstool Sportsbook & Casino to the company’s proprietary online gaming technology platform in all 16 jurisdictions where it operates. It noted that the milestone completes its long-term strategic objective to achieve technology independence, which included the acquisition of Score Media and Gaming and the launch of Penn Game Studios in 2021.
Jay Snowden, CEO and president of Penn Entertainment, said: “Migrating onto our proprietary technology platform and introducing a fully upgraded Barstool Sportsbook is a milestone achievement.
“Having full control of our product and roadmap will lead to improved operational efficiency and the ability to quickly introduce new features, bespoke promotions and wagering markets. I want to congratulate our Interactive team members who worked tirelessly to ensure a successful on-schedule migration, which better positions us to compete in the online gaming space.”
Benjie Levy, head of Penn Interactive and president and COO, theScore, added: “A technology migration of this scale requires an enormous amount of coordination and planning, and I’m extremely proud of our Interactive team who stepped up to the challenge to execute this complex project on time and with minimal disruption to customers.
“Deploying our technology infrastructure puts our experienced in-house team, who built the platform from the ground up, in full control of the end-to-end customer journey and all product development. With this proven technology powering a significantly enhanced Barstool Sportsbook, we are primed to deliver a world-class online sportsbook and casino experience to customers in the U.S.”
In April, Penn Entertainment launched a new customer loyalty programme named Penn Play. It replaces the former mychoice branded programme and expands the ways loyalty members can earn and redeem rewards.
In its Q4 2022 financial results, Penn Entertainment reported revenue of $1.6bn, an increase of 0.8 per cent compared to the same period in 2021. Net income was $20.8m, down on the $44.8m reported in Q4 2021.
