The National Hockey League has announced a multi-year deal with the Ontario Lottery and Gaming Corporation.
Canada.- The National Hockey League (NHL) has announced a multi-year deal with the Ontario Lottery and Gaming Corporation (OLG) becoming official partner for the Proline+ igaming and digital sports betting platform.
The agreement, which is the NHL’s first sports betting partnership in Canada, provides OLG with distribution rights to the league’s official logos and cross-promotion on the league’s digital and social medias.
On March 13, Proline+ will sponsor the Proline+ NHL pregame at the Tim Horton NHL Heritage Classic, the official fan festival of the match between the Buffalo Sabres and Toronto Maple Leafs.
Dave Pridmore, OLG’s chief digital and strategy officer, said: “The OLG-NHL deal is a big win for our valued sports bettors. A partnership with a world-class organization like the NHL will help complement the ultimate sports betting experience for hockey fans on Proline+ and Proline at retail, where our players can execute legal single-event wagers and other unique bets on a sport they love.”
Kyle McMann, NHL senior vice president, North American Business Development, added: “As we prepare to stage our sixth NHL Heritage Classic this weekend in Hamilton, we’re thrilled to announce Proline+ by OLG as the NHL’s first official sports betting partner in Canada.
“As a leading gaming entertainment operator for more than four decades with an excellent track record in Ontario, OLG is an ideal partner for the NHL to begin our transformative entry into this space in Canada and to further engage our avid Canadian fan base.”
In February, the Ontario Lottery and Gaming Corporation (OLG) signed a five-year deal to become the first official sportsbook partner of the NFL in Ontario and Canada.