Las Vegas Sands to rebrand Sands Cotai Central

The American company will renovate its major resort in Macau into the “Londoner Macao”.

Macau.- Las Vegas Sands announced that its major resort in Macau, Sands Cotai Central, will be rebranded as the Londoner Macao, as part of a US$1.1 billion investment that is set to be completed in the next three years.

Sheldon Adelson’s company said that Macau has a tremendous future ahead as a leisure and tourism destination. “We will invest over US$1.1 billion in new capital projects over the next three years in Macau, at Sands Cotai Central and the Four Seasons Hotel Macao,” said the owner during a report that unveiled the third quarter results of 2017.

The remodeling of Sands Cotai is hoped to attract VIP and mass-market customers, according to Angela Han Lee, an analyst at China Merchants Securities. The company said that the Londoner is set to feature attractions based on the British capital most famous landmarks, an expanded mall and 350 new suites.

“Having three iconic must-see European-themed destination resorts, with a broad range of amenities, will strengthen our marketing and customer-service capabilities and position us to grow faster than the Macau market,” Adelson said.

As revealed by the chairman and chief executive officer of Las Vegas Sands, Sheldon Adelson, mass and VIP gaming volumes for Sands in Macau reached further growth in the overall Macau market. Adelson also commented that the “strong gaming performance, along with higher hotel occupancy and retail mall revenues helped drive an adjusted property EBITDA to US$652 million, its best quarterly result since the fourth quarter of 2014.”