Kaizen Gaming appoints new head of affiliate marketing

Jansson was previously head of commercial for affiliate company Better Collective.
Jansson was previously head of commercial for affiliate company Better Collective.

The group behind Stoiximan and Betano has put Claus Jansson in charge of affiliate marketing and media buying.

Greece.- Kaizen Gaming, the rebranded operator behind the Stoiximan and Betano brands, has named Claus Jansson as head of affiliate marketing and media buying.

Jansson was previously head of commercial for affiliate company Better Collective. Before that, he served in consultancy roles on sports betting with Denmark’s media outlet Ekstra Bladet.dk and the Danish division of Betfair. 

He will now take charge of planning and implementing Kaizen’s affiliate marketing and media buying strategy at a global level.

Jansson said: “It’s an honour for me to be part of one of the most prominent and fast growing GameTech companies in Europe.

“It is my firm belief that Kaizen Gaming will become even greater at an international level and I am excited to be part of this process.”

Kaizen’s chief marketing officer, Panos Κonstantopoulos, said: “Jansson’s expertise and extensive experience in our industry offers great value to our company and could be no less than a testament of our growth.

“We are looking forward to further enhancing our affiliate marketing strategic positioning across all markets of operation under his guidance.”

Kaizen, which is 36.75 per cent owned by Sazka’s OPAP, operates the Stoiximan brand in Greece and Cyprus and Betano in Brazil, Portugal, Germany and Romania.

The group rebranded under the name Kaizen Gaming in July last year.

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