Incentive Games partners with FanDuel for daily free game offer in US
The developer will offer the acustom-made daily free games in states where FanDuel operates online casino.
US.- The Scottish developer of free-to-play sports games and casino games Incentive Games has signed a partnership with FanDuel Group. Incentive Games will offer a custom-made daily free game in US states where FanDuel operates online casino to encourage acquisition, retention, and reactivation.
John Gordon, CEO of Incentive, said: “We have taken our time to choose the best partner for us in the US. It was clear from the first meeting that FanDuel was that partner. “They have a great culture, and we believe in their vision for the product.
“We are delighted to be working with the FanDuel brand and company, and we hope this is the start of things to come.”
“Free-to-play games are a powerful tool when it comes to acquiring players and reducing churn, and our games will allow FanDuel to stand out from their rivals in a hugely competitive market.”
Andrew Gradwell, VP of igaming product for FanDuel, added: “We are always looking for ways to offer more engaging ways to deliver value to our players, and we believe Incentive’s daily free game mechanic will allow us to excel in this area.”
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