FanDuel and PGA Tour extend content and marketing partnership
The sportsbook continues as the official betting operator of the professional golf tour through to 2024.
US.- FanDuel and the PGA Tour have signed a three-year extension to their content and marketing partnership, keeping the sportsbook as the official betting operator of the professional golf tour through to 2024.
Fanduel and the PGA Tour will cooperate to deliver odds-based content to fans exclusively via the Tour’s Facebook, Instagram and Twitter accounts.
The partnership also covers access to content and video rights allowing FanDuel to create pre-game and post-game betting programming, as well as distribution of highlights to FanDuel bettors and through the operator’s own social media accounts.
As part of the Tour’s Official Betting Operator program, FanDuel will have rights to use the PGA Tour marks in the US. It will also have rights to advertise in Tour media and Tour partner platforms.
Mike Raffensperger, CMO FanDuel Group, said: “We are excited to continue our relationship with the PGA Tour, a partnership that has been one of our most innovative and groundbreaking since its inception.
“We value the TOUR’s willingness to be a first mover in bringing new features like real-time highlights into our app which enhance the entertainment experience for the TOUR’s passionate fans.”
Norb Gambuzza, PGA Tour Senior Vice President, Media and Gaming, added: “FanDuel is a market leader in the United States and we look forward to extending our relationship in the sports betting space for three more years.
“FanDuel continues to see incredible growth in its golf products and is poised for additional growth through its partnership with Jordan Spieth. Integrating FanDuel’s odds into our social content provides relevant storylines and up-to-date betting information for fans who want to get involved in sports betting in our sport.”
In December, BetMGM and PGA Tour announced a three-year extension to their marketing and content partnership naming BetMGM as an official betting operator of the PGA Tour through 2024.
See also: IMG Arena partners with Ladies Professional Golf Association Tour
