House Advantage expands customer base in Asia

The firm provides technology-powered marketing solutions for operators deploying new loyalty programs.

The firm has partnered with Tiger Resort Leisure and Entertainment Inc.

US.- The provider of loyalty marketing solutions to leading gaming operators in the United States and Asia, House Advantage has entered into an agreement to deploy its HALo Core loyalty solution at Tiger Resort Leisure and Entertainment Inc. (TRLEI) in Manila, Philippines. This will strengthen the company’s leadership position in the Asia Pacific gaming marketplace.

“Tiger Resort is anticipated to be one of the world’s leading leisure and entertainment destinations and we are honored and humbled to have been chosen to bring our HALo CORE loyalty solutions to the destination,” said Jon Wolfe, President and CEO. “HALo is field-proven globally to increase customer loyalty by actively engaging and rewarding patrons across their entire resort experience, and we are confident the HALo suite of products will be beneficial to Tiger Resort Leisure and Entertainment Inc.,” he stated.

House Advantage’s HALo CORE is a software suite of patron loyalty technologies. As the company explained, the multi-platform loyalty marketing solution and its Advanced Marketing tools “create an engaging experience for the casino patron on and off property, including loyalty rewards, comps, promos.”

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