GVC shareholders back rebranding

Shareholders voted almost unanimously in favour of rebranding the UK-based gaming giant to Entain.

UK.- Almost all shareholders have backed GVC Holdings’ proposed rebranding as Entain.

Just 0.04 per cent of shareholders opposed the change, which GVC put forward last month as part of its transformation to emphasise its focus on social responsibility.

The change comes as GVC aims to generate all of its revenue from regulated markets by the end of 2023.

The group has also launched an Advanced Responsibility & Care (ARC) programme focusing on player protection and from next year will include a responsible gambling metric in its annual bonus conditions.

GVC chief executive, Shay Segev, had said: “Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the customer experience and provide industry-leading levels of player protection.

“We are absolutely committed to pursuing the highest standards of corporate governance, to providing outstanding career development opportunities for our colleagues and to supporting the communities in which we operate.”

GVC has also made a commitment to increase diversity in the group’s hirings.

Last month, GVC announced the appointment of the academic Dr Mark Griffiths to oversee its player protection measures.