FanDuel joins AGA responsible gambling campaign

FanDuel is the first mobile sportsbook operator to sign up to the AGA’s “Have A Game Plan, Bet Responsibly” campaign.

US.- Sports betting brand FanDuel has joined the American Gaming Association’s (AGA) responsible gambling campaign, “Have A Game Plan, Bet Responsibly”.

As part of the agreement, FanDuel will make a multi-million-dollar commitment from its advertising inventory and its league and team assets, dedicating them to responsible gaming messaging. 

The New York City-based company will also work with its league, team and media partners to launch the campaign across television, radio, digital and in-venue media from May.

FanDuel’s CEO, Matt King, said in a statement: “As the mobile gaming industry leader in the US we believe promoting responsible gaming behaviors is a core tenet of growing our business and the industry as a whole.

“We are not only going to commit substantial FanDuel resources to promote Have a Game Plan, but we intend to build a consortium of partners throughout the sports and gaming business to scale this initiative and we encourage other operators to join us.” 

AGA President and CEO of the AGA, Bill Miller, said: “FanDuel’s commitment to support and grow Have a Game Plan couldn’t come at a better time. Responsibility to our customers has always been a pillar of AGA member operations. 

“Extending this to meet the new realities of an expanded sports betting ecosystem is going to require full collaboration with everyone involved in it –gaming operators, media companies, and leagues and teams.

“We’re excited to have a partner like FanDuel to help extend this important initiative.”