FanDuel sets partnership with Breeders’ Cup
The comprehensive partnership between FanDuel and The Breeders’ Cup includes television production and title sponsorship.
US.- FanDuel Group, the parent company of America’s Horse Racing network and largest advanced-deposit wagering (ADW) platform in the country, TVG, announced a new partnership with The Breeders’ Cup. The comprehensive multi-year sponsorship agreement names TVG and FanDuel the official Wagering Partners of the Breeders’ Cup World Championships.
The agreement gives TVG and FanDuel official partner status for four of its business units: Advanced-Deposit Wagering (TVG), as well as sports, betting, daily fantasy sports and online casinos, all of which operate under the FanDuel brand. TVG will also become the name-in-title sponsor of the US$2 million Breeders’ Cup Juvenile (G1) and the US$2 million Breeders’ Cup Mile (G1) races.
Moreover, TVG will produce the Breeders’ Cup Players’ Show which is a live wagering-focused telecast of the World Championships that is sent to simulcast outlets around the world. TVG will also provide enhanced pre-race promotion, coverage and recaps of Breeders’ Cup Challenge Series races on TVG throughout the year.
TVG and FanDuel will receive official sponsor designation, commercial units and other promotional rights as part of NBC Sports coverage of the Breeders’ Cup World Championships and will also be the Presenting Partner of NBCSN’s “Betting the Breeders’ Cup” show, which will air multiple times during Breeders’ Cup week and include complete handicapping and analysis of the World Championships.
The companies believe the partnership will boost the Breeders’ Cup
“We are excited to be back working with TVG and the FanDuel Group. TVG has been a long-time supporter of the Breeders’ Cup and a good friend to the horse racing industry,” said Craig Fravel, President and CEO of Breeders’ Cup. “We are equally excited about putting the very best in international Thoroughbred racing in front of a new wave of sports bettors, and our partnership with TVG and FanDuel is a big part of that plan.”
“We look forward to not only enhancing our ability to cover the Breeders’ Cup races themselves but to devote more coverage and promotion to the lead-up through the Breeders’ Cup Challenge Win and You’re In Series,” said Kip Levin, CEO of TVG and COO of FanDuel. “This is a great opportunity to bring horse racing and the Breeders’ Cup front and centre to our sports betting and daily fantasy customers and to introduce horse racing’s championship event to the next generation of racing fans.”
