The company has partnered with the New York casino to offer sports betting services.
US.- The legalisation of sports betting has revolutionised the gambling industry in the United States, paving the way for multiple partnerships between casinos and companies interested in offering the modality. Now, DraftKings has announced that it reached an agreement to produce a sportsbook at del Lago Resort & Casino.
The New York casino partnered with DraftKings in order to offer sports betting, and they would also partner on an online sports betting option if the states ends up allowing that wagering modality.
DraftKings CEO Jason Robins said in a statement: “New York is one of the largest revenue opportunities for future sports wagering operators and we are thrilled to partner with del Lago Resort & Casino to offer sports fans a unique and novel sports betting experience, both at a physical sportsbook and on mobile when permitted.”
The legalisation of sports betting is expected to help the casino improve its finances, as last year’s revenue was US$100 million short of its projections. Brent Stevens, co-chairman of del Lago Resort & Casino and CEO of Peninsula Pacific, said that the agreement represents a “tremendous move forward” for the facility.
“Our partnership with DraftKings combines one of the most recognizable brands in sports with the top resort and casino brand in New York and represents an incredibly important moment for gaming in the upstate region,” Stevens said. “We look forward to working closely with DraftKings to create a dynamic, engaging and innovative sports betting experience for New Yorkers.”