Bettor Safe uses advertisements, videos, an informational website and state-specific resources to educate gamblers.
US.- Conscious Gaming, a non-profit organisation created by GeoComply, has launched its Bettor Safe campaign to educate gamblers about the risks of using illegal sites and the benefits of legal, regulated options.
The campaign will reach out to consumers through advertisements, videos, an informational website and state-specific resources in order to empower them to distinguish between regulated and unregulated gambling sites.
Conscious Gaming has two state-specific campaigns, Bettor Safe New Jersey and Bettor Safe Pennsylvania, and it plans to roll out more in other states.
A recent study by the American Gaming Association (AGA) found that 55 per cent of consumers who bet with illegal operators had believed they were betting legally.
Conscious Gaming’s VP for corporate social responsibility & communications, Seth Palansky, said: “Bettor Safe underscores Conscious Gaming’s commitment to consumer protection and safety by directly educating individuals about the risks of unregulated online betting.
“This campaign comes at a pivotal moment when American sports fans are gearing up for the NCAA basketball tournament amid a pandemic that continues to push individuals online.
“Now more than ever we must educate consumers and equip them with the tools to make more informed decisions about online betting.”