Casino Pauma selects OPTX data platform

The tech start-up will provide solutions for the casino’s marketing, player development, slots, and artificial intelligence.

US.- Casino Pauma in Pauma Valley, California, has selected OPTX for its casino data platform. The tech start-up will provide solutions for marketing, player development, slots, and artificial intelligence. The platform, available via desktop and mobile applications, provides real-time individualised insights and aims to help teams implement strategies to increase visitation, revenue, and profitability.

Jay Tindall, chief financial officer of Casino Pauma said: “After an exhaustive search of all the casino platforms available in the market, we chose OPTX simply because it is the best.

“We have installed other tools at Casino Pauma and ultimately have been unsatisfied. However, with OPTX’s unique single operational approach to data, we will be able to optimize our slot floor, marketing campaigns and player development efforts.”

Brooke Fiumara, co-CEO of OPTX added: “The team at Casino Pauma is focused on implementing tools that will increase their bottom line. OPTX’s unique set of features and functionality will enhance their ability to apply data-driven strategies and operational alignment across slots, marketing, and player development.

“As we continue to grow our partnerships throughout the state of California, we remain committed to providing our customers a best-in-class product that addresses the unique challenges operators face through modern technology.”

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