Eagle Mountain Casino selects OPTX data platform
The startup will provide end-to-end solutions focused on slots, marketing, player development, and artificial intelligence to the casino in California.
US.- Eagle Mountain Casino in Porterville, California, has selected OPTX, a start-up that provides technology solutions for casinos. Founded in 2019, Optx aims to provide end-to-end solutions focused on slots, marketing, player development, and artificial intelligence. It is available via desktop and mobile applications.
Matthew Mingrone, general manager at Eagle Mountain Casino said: “After searching the available tools in the market, we chose OPTX for their robust player development, slots, marketing, and artificial intelligence solutions.
“OPTX will be installed at our current Eagle Mountain Casino location and our relocated casino is set to open in late 2022 with 1750 slot machines, 20 table games, and a 2,000-seat event center.”
Brooke Fiumara, co-CEO of OPTX added: “We are excited to have Eagle Mountain Casino as our newest partner in California. Eagle Mountain Casino’s decision to select OPTX as its casino data platform for marketing, slots, player development, and artificial intelligence demonstrates the need for a product like OPTX in the gaming industry.
“Today’s operators are looking for more than a BI tool and OPTX is the only tool that converts business intelligence into operational execution across multiple departments.”
