Caesar and LSU football team sign multi-year sponsorship deal
LSU is the first team in the Southeastern Conference to enter a financial partnership with a gambling company.
US.- Caesar’s Sportsbook and LSU football team have announced a multi-year sponsorship agreement, making the university the first in the Southeastern Conference to enter a financial partnership with a gambling company.
As part of its deal with the Louisiana State University college football team, Caesars Sportsbook will receive naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout Death Valley and presence on LSU’s mobile sports app.
LSU athletic director Scott Woodward said: “We share a clear vision of how athletics and entertainment can come together to enhance the fan experience. “We are excited to join with Caesars to make that vision a reality.
Co-President of Caesars Digital, Chris Holdren, added: “LSU athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics.
“We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that.”
The deal comes as Louisiana prepares to legalise sports betting. In August, Louisiana’s Gaming Control Board approved emergency rules to expedite the arrival of sports betting in the state.
