A Louisiana committee has approved a deal between Caesars Entertainment and NFL team New Orleans Saints to have their stadium renamed Caesars Superdome.
US.- Caesars Entertainment has signed a deal with NFL team New Orleans Saints to name the team’s stadium. The Mercedes Benz Superdome would change its name to Caesars Superdome.
The deal still needs legislative approval but the Joint Legislative Committee on the Budget has passed the proposal, which is expected to succeed in the floor vote.
The casino operator will be the first to name an NFL stadium. Hard Rock already sponsors the Miami Dolphins’, but as a hotel operator.
ASM Global, which manages the Superdome, said: “Caesars is an international brand with a major presence in Louisiana. The Caesars Superdome represents the state of Louisiana’s most prominent sporting and multi-purpose event facility, which is also recognized around the world.
“Caesars will promote this prominent facility in their marketing efforts and serve as a ‘brand ambassador’ for events hosted in New Orleans,”
“The partnership does not simply stop at putting the name on the building, but instead, it will promote
further long-term business opportunities and events at the building and in the city of New Orleans that will in turn produce tourism tax benefits and economic impact to the city and state.”